SanDisk Expo Booth
04. Industrial Design
A high-impact trade show booth design.
Commissioned by an expo booth design-and-build company - the goal was to design a true crowd-stopper that would stand out instantly in a saturated exhibition hall while staying aligned with SanDisk's bold identity.
Bold Geometry. Strategic Flow. Maximum Impact.
The concept was driven by a striking black and red color scheme, strong geometric forms, and a clear spatial hierarchy that guided visitors naturally through the booth. The layout integrated secure storage, dedicated product display zones, a welcoming reception desk, open public seating for casual engagement, and a semi-private meeting area for focused business conversations.
From Concept to Reality
I developed the complete booth design and produced detailed, presentation-ready renderings to communicate materials, lighting, branding integration, and visitor flow. The final concept balanced visual impact with functionality, ensuring the space was not only attention-grabbing but strategically designed to support sales conversations and brand positioning on the show floor.
